1. Promote Your Products
A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.

2. Promote Your Services
It is hard to showcase services in a store, or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other.

3. Promote Your Organization
People buy from people. People support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust - that is, if you do it right... A well-developed website can convey trust and credibility, making people to buy from you, or support you.

4. Reach A National Market
Political campaigns are just one example where websites are being used to service a National audience. Offering a National specific version of your product, such as Tylenol.ca, is another one. You allows you to offer information about specific national tax and delivery charges, or appeal to National pride.

5. Promote Your Ideas
Political campaigns are now all over the web. A website can be a powerful way to promote your ideas, and build a following of like-minded people. Or you can just write online journals ("blogs") to ventilate some of your thoughts and concerns.

6. Offer Service 365/24/7
This may not be of great value to you (it may even be a burden...), but to your customers it is very empowering and important. The Internet puts the web browser in control - and if you are not there, you will be more and more passed over in favour of an online competitor.

7. Build A Community
Want to be perceived as a leader? Want people talking about you, or provide a platform for people to share ideas and ideologies? A website, especially with a forum or bulletinboard, can be a great help in building an online community. It may even be the cement that keeps an offline community together, because of its empowering character and 24/7 availability.

8. Share Pictures, Sound And Other Files
I just watched wedding photos, I enjoy watching funny commercials from all over the world, I like listening to music - on a website. You can use it to share Media Kits, sound bites, or PowerPoint presentations. A website is a great tool to exchange multi-media.

9. Sell Your Services
A website can be a great tool to not only promote, but also actually sell your services. You can automate many repetitive tasks, such as registration, billing, collecting and much more. Whether you are selling phone services or speaking engagements: you can effectively do it with a website.

10. Sell Your Products
A few years ago, after all the dot-boms, people lost faith in e-commerce. Now e-commerce is booming. Gift moments like Christmas and Valentine's Day show record sales numbers, and money-guzzling giants like Amazon are starting to make money. Offering a great user-experience and minding usability is the key to success.